This is part of my ongoing coverage of San Diego Comic-Con 2015. This is an off year for Marvel Entertainment, meaning that they elected to not have much of a presence or major announcements at Comic Con this time around. They do have a giant space on the exhibitor floor, so rather than vacate it completely, they brought their stage and one costume for display – one of the Ant-Man costumes from the film of the same name, due to hit theaters on July 17th. DC Entertainment, in contrast, have a lot going on at their own space within Comic Con, with Superman, Batman, and Wonder Woman costumes (duplicated at their two booths) from Batman v Superman: Dawn of Justice as well as a variety of costumes from their television series The Flash and Arrow (see prior article). With Disney owning both Marvel Entertainment and Star Wars, it might be more about competing with Comic Con than anything else (there is not much Star Wars activity this time around, and with the conclusion of Celebration in April, they announced the 2016 Celebration will be held in London just a week after next year’s Comic Con. [Read more…]
Profiles in History Sells ‘Captain America’ Hero Costume for a Quarter of a Million Dollars… Revenge of the “Hype Premium”? Alternate Explanation?
It would appear that auction house Profiles in History had an unbelievable success with their Captain America: The First Avenger Auction event this past weekend, on behalf of Marvel Studios. The stand out single sale, of course, was “Lot #154 Captain Amerca complete hero suit“, which sold for $233,700 ($190,000 hammer plus $43,700 Buyer’s Premium). Over a quarter of a million dollars for one of presumably multiple copies of a costume from a movie that was released nine months ago. I am not easily surprised by anything in this art market, but this I find astounding and shocking. And my first thought immediately went to a concept discussed on this site in the past – the “Hype Premium” – but even that cannot come close to explaining this auction result.
Profiles in History & Marvel Entertainment Present ‘Captain America: The First Avenger Auction′ – Catalog Available Online for Sale Event April 14th at C2E2
Profiles in History is working with Marvel Entertainment to hold a special auction for original props, costumes, set pieces, vehicles, and other production material from ‘Captain America: The First Avenger’ (2011), along with a few special bonus pieces from ‘Thor’ (2011) and ‘Iron Man 2’ (2010). The catalog can be viewed at the Profiles in History website in what appears to be embedded iCollector auction software . Their auction will be held during the Chicago Comic & Entertainment Expo (C2E2) at McCormick Place on April 14th. Joss Whedon’s highly anticipated ‘Avengers’ movie will be released theatrically in the U.S. just a few weeks later, on May 4th. [Read more…]